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With the face(s) of tennis changing, our mission was to usher the sport into the future.

We filmed the entire commercial on Mel’s virtual stage, treating the setting like a stadium - its screens standing in for rows of seating, the stage floor acting as the court. The virtual stage served both an immersive role as well as a conceptual one.

Using Unreal Engine, we were able to pre-vis the commercial, so that on our shoot day we could visually contextualize talent within a realistic stadium environment.

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