..

With the face(s) of tennis changing, our mission was to usher the sport into the future in preparation for the National Bank Open. The campaign slogan "Feel Tennis" required an approach that promoted the sensory and placed the audience in the front row of the stands.

We filmed the entire commercial on a virtual stage, treating the 180-degree proscenium like a tennis stadium, its screens standing in for rows of seating and the stage floor serving as the court.

Using Unreal Engine, we pre-visualized major sections of the commercial beforeband, allowing us to immerse our talent within a semi-realistic stadium environment.

‍

[commercial, 2023]

..

‍